How is Technology Changing The Animation Industry
Technology has disrupted almost every industry known to humankind. Considering the rapid pace of at which technology is changing every sector, the animation industry has surfaced as one of the fastest developing and rapidly changing industries of the current era.
From pencil-drawn flip books to computer generated images, the modern day animation industry is no longer similar to the traditional one.
Once regarded as cartoons for kids, animation evolved from being merely a source of entertainment for kids to one of the most powerful marketing tools. With the rapid development of newer and better channels and methods, the animation industry has made exceptional progress.
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Today the animation industry is not restricted to the films and entertainment industry; rather these eye-catchy visuals are now used in marketing and business industries to make engaging content.
From simple and flat 2D animation to surreal and hyper-realistic 3D and whiteboard animation, the animation industry has gone through a lot of changes. Today with tons of advanced methods and technologies, any animation studio and whiteboard animation company can easily make an animated without any hassles.
With the integration of exceptional visual effects and 3D characters, the animation is no longer a fond appeal of 9 years old. Once known as a non-profitable industry, animation industry attracts the highest budgets and is known to produce some of the biggest blockbusters.
The changing trends of the animation industry:
There’s no denying that technologically advanced methods have changed the paradigm of the animation industry. The present-day animation industry is driven by the forces of technology which have completely altered its landscapes.
Due to these constant shifts and changes caused by technology, hundreds of new trends have been introduced in this industry. Let’s take a glimpse at some of the revolutionary changes and trends that are altering the animation industry:
One of the simplest yet highly-engaging types of animation, whiteboard animation consists of white background and sketching out the whole story in black ink. This type of animation is usually preferred and widely-used because of its great visual appeal, cost-effectiveness and easy to understand approach. Most of the whiteboard animation company work in collaboration with business organizations for creating high-quality animated marketing content for them.
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Since these videos are easy to understand with animation complexities, this animation style is mostly used in business explainer videos.
In this style of animation, 2 D effects are sued to render 3D objects which in turn creates stunning and eye-catching visuals. Once popular in the late 90s, this trend is gaining popularity in the modern-day animation industry.
Even in this highly modernized digital era, many animators and artists are going for vintage styles animation to improve their quality of animation. This amalgamation of retro vintage animation style adds a nostalgic feel to the animated content.
With the integration of technologically advanced tools and applications in the animation industry, not only the animation methods have changed but the choice and preference of color palettes have also shifted from low contrast to high contrast vibrant colors.
The name suggests it all; hybrid animation is the blend of 3D and 2D animation methods. In this animation style, the animator adds a 2D look and effect to the 3D objects. Another way of using this technique is to use both these animation styles in a well-integrated manner. That’s why the videos created using the hybrid approach are highly artistic and visually appealing. This technique is usually used for commercial, educational and promotional purposes for the clear conveyance of the desired message and values.
This animation style uses high-contrasting and vibrant colors with angular designs to add cel-style feel to the animated content. This animation trend has been in the industry for years but now with adaptation by many brands, production houses and animation studios, this style is surfacing as one of the widely-used and preferred animation method.
This animation style uses CGI imagery with photo-realistic elements to create exceptional visuals. Equipped with the power surrealism, these animations are used to create trancelike worlds. This animation style is all about letting your creativity run wild pushing the boundaries of the real world.
Rendering in real-time:
Real-time rendering is a way of opening new opportunities and exploring better ways of content creation, execution, and delivery. By allowing the animators and artist to make real-time amends and edits to the developed will be the real game changer of the animation industry.
All these trends and changes in the animation industry are not just tech-friendly rather these advancements and developments are also playing a pivotal role in the growth of business organizations and companies.
With the availability of tons of tools and applications and these trends are contributing a lot in lowering the cost of doing and marketing business. In a world where the digital realms are ruled by creative content, the animation is the coin of this realms.
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