Google ranking factors are quite volatile. This is the reason why a website or blog that may be doing great today might not be able to maintain its position using the same strategies tomorrow.
New things keep coming in the picture and one has to be quick at changing and upgrading accordingly to stay in the game. The part SEO services play in fetching good Google ranking has always been a point of debate.
A number of myths have surfaced in this arena thus making it difficult to assess what to believe and what not to. To make things simpler for you, we bring to you 10 SEO myths you should leave behind in 2019:
Myth #1: More the Pages Better the Ranking
If there is one SEO myth you need to leave behind in 2019, then it is that your website will rank higher if you have more web pages. This concept may have tricked search engines in the past but not anymore. It is time to focus on quality and not quantity. There are many websites that have fewer pages but quality content targeting relevant keywords and these are doing pretty good.
It is to be understood that Google does not consider multiple pages with content of the same nature.
Myth #2: Domain Age Plays a Vital Role in Ranking
One SEO myth that has been doing the rounds since forever is that the age of your domain plays an important role in your website’s ranking. If you think your site stands a better chance at fetching high Google ranking if its domain age is older then you are highly mistaken. Get over it and work on other aspects as Google doesn’t pay any attention to the year of registration of your site.
Myth #3: Meta Tags Improve Search Engine Page Result
Most Digital marketing service providers pay special attention to the Meta tags. Content curators are particularly asked to spin crisp yet informative Meta tags including the finest language as this is what directs the visitors to the website.
While Meta tags do provide information about the website based on which the readers decide whether or not to click open the site, it has nothing to do with the Google ranking. The same has been communicated by Google. It clearly stated that Meta tags do not play a vital role in ranking algorithms.
Myth #4: Images do not require Optimization
It is commonly believed that high quality images bespeak for themselves and can help attract more traffic. However, images alone are of no use. It is imperative to add alt text to the images to make your page rank higher. This is because search engines are not designed to see images. They will recognize images only if they include alt text and file name.
Myth #5: Pop Ups Impact Ranking Negatively
Pop ups may be quite annoying however it is just a myth that they have a negative impact on your website’s Google ranking. A pop up which does not cover up the entire screen while viewing the site on a mobile and provides relevant information can be good for your site. However, irrelevant pop-ups that the users require dismissing can get you in trouble.
Myth #6: HTTPS Has No Impact on Ranking
If you are one of those who still believes that https does not have any impact on your website’s ranking then you ought to think again. Research reveals that more than 80% people avoid opening pages that are marked ‘Not Secure’. Non Https pages can thus bring down your search engine ranking.
Myth #7: Guest Blogging is No Longer Useful
Few years ago, Matt Cutts stated that anyone indulging in guest blogging should stop it. This created havoc among the SEO Service Providers. The point he was trying to make was misunderstood. So, if you are confused whether or not to go for guest blogging then the answer is you should. Guest blogging is beneficial and it should help your website rank higher provided the content included is good quality.
Myth #8: More Links Means Better Ranking
It is commonly believed that the more links you build, the better ranking your website shall fetch. The obvious reasoning given for this is that it will increase popularity. While this may have been true in the earlier times, it is no longer valid. Google algorithm has become smarter and you must now focus on the quality of links you build and not the quantity.
Myth #9: Manual Content Submission
Yet another myth that surrounds SEO services is that submitting content manually to Google shall help in indexing. This myth has increased the work of SEO providers to a large extent. It is time to bid goodbye to this practice as it does not impact the Google ranking in any way. Google follows the algorithm to find your page and index it even if the content hasn’t been entered manually.
Myth #10: Keywords must be Exact Match
You do not require exact match keywords to rank higher on Google search results. It is important to make more sense of the content and ensure good quality. This is what shall increase your popularity among the readers and help you rank high.
This is particularly true for the headlines. Stuffing keywords awkwardly in the headline can drive away the traffic rather than fetching it. You must aim at providing content that is informative for the readers and not write pieces for search engines.